Time spent with mobile devices is rising faster than all other media. In 2010, consumers increased mobile device time by 28.2% over 2009.

The destinationM™ program places a state or DMO’s industry partners at the leading edge of mobile marketing via WAP and iPhone APP availability, combined with extensive marketing to ensure usage, along with extensive tracking to determine performance and ROI.

DMO PackageFeatures
  • Basic: Branded mobile friendly page (on state WAP site), interactive mapping & directions, user generated content, social media integration, map PIN on regional & state maps, unique keyword to short code, basic monthly reporting, co-op programs for industry partners, dedicated sales team
  • Executive: Basic plus mobile information center, outreach to state SMS database, SMS database building, text messaging, promotional advice & support, local search & directory distribution, unique toll-free number, real-time tracking & reporting, guaranteed performance
  • Presidential: Executive plus conversion study, iPhone App & WAP
  • Chairman: Presidential plus dedicated short code
 
Mobile Audience - It Has Arrived

Mobile users are inseparable from their devices. It goes with them at all times. And as these devices become more capable, they are evolving into extensions of users' desktops and home communications and entertainment systems. (eMarketer )