![]() eBrains' database append process combined with email communications is #1 in ROMI delivery and should be a core component of most marketing programs. Warning: unless you get excited about results, you will not find lead generation one bit sexy. Especially when budgets are tight, a common mantra is "take advantage of existing assets." Our database append process turns your previous postal-address-only leads from past-and-forgotten into present-and-future-golden.
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CaseStudy: Kissimmee
Kissimmee Convention and Visitors Bureau recently used eBrains database append process to bring their dormant 'postal only' leads to life. Over 92,000 permission based addresses were quickly added to their active email database. Those activated relationships converted to visitor parties at a rate of 43% over the following year, with total visitor spending of $50 million.
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